Incorporating Aesthetic Laser Into The Medical Business ModelIncorporating Aesthetic Laser Into The Medical Business Model
Regardless of age, there is a significant demand for cosmetic procedures in the medical field. Many medical practices aim to retain patients indefinitely, knowing that a good experience with a medical professional will guarantee a person's return. This means that medical practices have to be up to date with all technical advances in the medical field. Aesthetic lasers, a more recent advance, are increasingly in demand due to its wide range of benefits.
Today, the general public view the introduction of the aesthetic laser as the miracle cure for many problems. To a certain degree, they are correct. The aesthetic laser is able to deal with common skin conditions, from spider veins to popular hair removal procedures and more. Due to the advances in aesthetic laser technology, more portable and user-friendly models have been recently developed. The usability of devices such as Aerolase's LightPod Neo has reached the point where a medical associate can administer the treatment without the present of a physician.
Dr. Kevin Jovanovic, a cosmetic surgeon and a user of Aerolase, gathered survey information from patients on the topic of applying a cosmetic practice, such as an aesthetic laser, to his list of treatments to see how they would respond.
49% said aesthetics was a natural extension of the practice. This meant that many people felt it was an organic progression of the services offered by their physician instead of an unrelated addition.
53% were more likely to purchase the services if they were available. So, the availability of the service would generate its own consumer stream.
73% said they would refer family and friends solely for aesthetics. Aesthetics is a very popular field, and if patients don't require the service, there is still a good chance they know someone who does.
97% said the quality of medical care did not decline after addition of aesthetics. This is crucial because it demonstrated that the integrity of a medical practice would not be jeopardized by the addition of aesthetic laser procedures.
Only 2% thought body contouring lasers were profit motivated.
The addition of aesthetic laser is an excellent source of revenue for a private practice. It allows physicians to provide another service for the benefit of their client while increasing cash flow for their own business. And after having established a client base with existing patients, marketing costs are kept to a bare minimum, while still being able to successfully integrate the new procedure into a medical business model.
Aesthetic makeover involves making over one's appearance and image. This involves positively changing and enhancing external looks and self-image.
When one looks at beautiful person one sees the entire appearance and personality come together in harmony where ideally nothing can be added, removed or altered without taking away from the aesthetic impact of the individual.
There are seven layers of beauty which include the mannerisms and speech, the attire, the makeup, the skin and hair, the soft tissues, the musculature and the bony structure which can be enhanced, altered or reduced to have a person look his or her best. Often multiple layers may require alteration to achieve truebeauty and harmony. Aesthetic Makeovers begin with an in depth analysis of each aesthetic layer – starting with the bony structure, then moving on to the muscles, soft tissues, skin and hair, make-up, clothes and finally behavior grooming.
